Men's cosmetic line with the name LANCELOT sets an interesting theme for design-everyone loves stories about knights! We chose a traditional shield and a recognizable silhouette of the medieval fortress wall for the brand name. The shield and the wall here not only beat the name, but also illustrate the theme of skin protection.
The shield is located behind the logo, in its very center and balances the entire composition. Such a symmetrical balanced logo perfectly fits on the packaging with a cylindrical surface-bottles, tubes, jars.
Continues the knight theme decorative element in the form of crossed blades-it appears at the bottom of the packaging next to the product name. Men are very conservative in the choice of care products, so most brands adheres to the design of the traditional blue and white. We decided to choose the original color, but not too far away from tradition: bottles, labels and boxes LANCELOT lines painted in deep blue-green metallic – this shade blends beautifully with the steel Shine of the logo.