The Paveletsky art center consists of several floors of exhibition and concert halls, one above the other: from the bunker club in the basement to the dance floor on the roof. This idea of multi-level and became the basis of the concept of corporate identity.
We broke the long word "Paveletsky" into three parts, making an unusual vertical logo. Massive capital letters are located in three floors, and the descriptor "Art-Center" on a yellow strip reminds one of the big open terraces of this unusual building. Bright yellow stripes are an additional element of the corporate style, they are used in the internal navigation system, and also work as decorative elements.